Schema is a rather new technology available in order to make your website content better understood by search engines. Google, Bing and Yahoo have teamed up to create this method of enhancing content on your website. It’s very important for restaurants and other businesses for two major reasons:
- It can help search engines understand your content more accurately so that it can be associated with far more relevant search queries.
- They may enhance the search results someone sees when searching (also called “Rich Snippets”), thus already providing more information without making someone click a link.
This example below shows enhanced events, making the search results much more appealing to people searching:
You can use Schema microdata to tag a whole range of data on your website:
We’ve seen great results using Schema, so don’t miss out on this opportunity. We also have a few examples below
Example – Event Scope
The following content:
…would need to be wrapped in an event scope and then have the individual data classified:
<div itemscope itemtype="http://schema.org/Event"> <h2 itemprop="name">Event Title</h2> </div>
Example – Event Time
The following text:
<p>Event begins at 9pm</p>
…would become classified as (remember that it has to be within scope):
<div itemscope itemtype="http://schema.org/Event"> <p>Event begins at <span itemprop="startDate" datetime="2011-10-08T21:00">9pm</span></p> </div>